My liquor cabinet was dry and it was time to resupply. I went to snag new versions of what was empty but stopped short when I saw the price. I couldn’t remember if I had really been paying that much for a bottle of bourbon, but the proof was right there on the price tag. So I let my eyes drift downward and recalled reading something about underrated cheaper liquor. I recalled the story well enough to remember Evan Williams being reviewed as the best, so I decided to try something different.
Well, apparently I’m not the only one shunning top shelf choices. The New York Times reports that less expensive liquor is popular right now.